At Inflo we aim to create an alternative the current toxic social media ecosystem which values quantity of engagement (i.e. virality) over quality of content. We are starting an initiative to shift the way people access relevant information on a major scale. The first step is to provide tools for curation, rather than assumptive recommendations which feed to an echo-chamber effect and polarization. The second step is to eliminate ads from the equation as they exploit user data and denigrate the integrity of shared content. And thirdly, we will encourage constructive social interaction, leveraging the unique expertise of each individual. Because we believe that social media should be meant to nourish not feed.